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The Re/Max franchise is a global real-estate network of independently owned real estate offices and agents. In the Detroit, Michigan-area, the many Re/Max offices are dominant in both the residential and the commercial construction markets. For this project, Re/Max had targeted their Troy, Michigan office for upgrades. This office competes throughout metropolitan Detroit and the suburbs.
Re/Max was both running out of room for a rapidly growing staff and needed a new building quickly, in order to beat the competition to market and seize a dominant market share. As always, budget was a factor. The building needed to be economical, yet cast an image of longevity, dependability and leadership in an industry known for flux. The building would also have to reflect some of the features of the high-end private residences that their residential clients would seek. The office needed to be impressive; the owners of the franchise would be competing with others to attract the best agents.
The building was constructed and finished by Whitley Manufacturing and distributor Son Corporation in only 90 days. It provided space for over 100 agents, along with conference rooms, a health / fitness area and a kitchen and break area. The foyer was designed to be open and bright, featuring two-stories of glass and an interior covered with light-colored, luxurious materials. The building featured a residential-style high-pitched roof, masonry exterior and a colonnaded, Colonial entry with rounded windows. The upscale look separates the building from the bland commerical facades of the area's other commercial development. Inside, each office was fitted with high-speed data lines and the entire building is protected by a state-of-the-art security system.
Re/Max beat the competition to market and did it in style.