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The Re/Max franchise is a global real estate network of independently owned
real estate offices and agents. In the Detroit-area the many Re/Max office
are dominant in residential and commercial real estate and the Troy office
competes throughout metropolitan Detroit.
Re/Max was both running out of room for a rapidly growing staff and needed
the building quickly to beat the competition. They also needed the building
to be inexpensive, but to cast an image of longevity, dependability and leadership
in an industry known for flux. The building would also have to reflect some
of the features of the private residences which their principle clients, home
buyers, would seek. Additionally, the owners of this office were also competing
to attract the best local agents.
The building was constructed in 90 days. It provided space for over 100 agents,
along with conference rooms, a health /fitness room and a kitchen. The foyer
was designed to be open and bright with two stories of glass and light colored
surfaces. The building featured a pitched roof similar to suburban home design
and large colonial styled entrance to set the building apart from other area
commercial development. Inside, each office was fitted with high speed data
lines and the entire building is protected by a state-of-the-art security system.
Re/ Max beat the competition and did it in style.